What is Your Why?

Creative Work Problems What is Your Why?

When it comes to being creative, there’s one big question we should all be thinking about: “What is your why?”. This idea is explored in the book “Start with Why“, which is about leadership and inspiration. For creative people, this question is like a key to understanding why we do what we do. The book suggests that exploring the deeper reasons behind our creative work helps us be more authentic, connect better with our audiences, and provide a reason for motivation.

The book encourages creative people to look beyond just making things and consider why they make them. Ask yourself about your feelings and big ideas behind your creative projects. It’s not just about the final product! It’s about the values and messages you want to share with the world through your art.

“Start with Why” says that when our creative work has a clear and authentic purpose, it becomes more inspiring, both for us and for the people who see or experience it. The book challenges creatives to shift their focus from what they create and how they create it to why they create it. By understanding and embracing our “why,” we can make our creative work more meaningful, passionate, and impactful. It’s like finding the heart and soul of our creativity.

So remember this every time you are not inspired or motivated to do something. Your Why will be the reason you will do the things you love!